About Huahao

Nestle is the world’s largest food and beverage company, with its ice cream division operating in over 100 countries through iconic brands like Häagen-Dazs, Drumstick, and local market favorites. In Israel, Nestle’s ice cream portfolio competes in a hot-climate market where frozen treats are a year-round staple rather than seasonal luxury. The company’s promotional strategy emphasizes bulk purchasing and family consumption — positioning ice cream as a social sharing occasion rather than individual indulgence.

New Hope Dairy is one of China’s largest and most trusted dairy producers, operating under the broader New Hope Group conglomerate. The brand’s Qiandao Lake Ranch product line leverages the pristine water quality of Zhejiang’s famous Thousand Island Lake to position its milk as purer, fresher, and more natural than competitors. In a market where consumers increasingly scrutinize dairy sourcing and safety, New Hope’s transparency about ranch location and water quality has become a key competitive differentiator.

NOWWA Coffee is one of China’s fastest-growing coffee chains, having expanded to over 1,800 locations nationwide in just a few years. Positioned as a healthier alternative to traditional coffee chains, the brand’s “拒绝高热量” (Reject High Calories) slogan targets health-conscious consumers who want coffee without excessive sugar and calories. The orange pony mascot has become one of the most recognizable brand marks in China’s competitive coffee landscape.

OAKBERRY is a Brazil-born fast-casual health-food franchise specializing in açaí bowls, smoothies, and superfood-based menu items. Founded in 2016, the brand has expanded to over 700 locations across 40 countries, positioning itself as the global standard for premium açaí consumption outside the Amazon region. Its visual identity draws heavily from Brazilian beach culture — vibrant, energetic, and unapologetically bold.

Popeyes Louisiana Kitchen is one of the world’s largest quick-service chicken restaurant chains, with over 4,000 locations across 30+ countries. Founded in 1972 in New Orleans, the brand built its reputation on bold Louisiana flavors, hand-battered chicken, and a distinctive visual identity anchored by its iconic rooster logo. As delivery channels expanded to represent over 30% of system-wide sales, Popeyes needed thermal packaging that would preserve product crispiness and temperature while extending brand presence into customers’ homes.

QieGuo NOW is a leading Chinese fresh-cut fruit delivery platform, operating in major tier-1 and tier-2 cities through a network of central kitchens and last-mile delivery partners. The brand targets health-conscious urban professionals and young consumers who prioritize convenience without sacrificing nutritional quality. In a market where fruit delivery is increasingly commoditized, QieGuo NOW differentiates through seasonal menu innovation and emotionally resonant packaging that elevates the everyday act of eating fruit into a small celebration.

QiXian Kitchen is a Chinese fast-casual dining chain specializing in freshly stir-fried dishes served at accessible price points. Operating primarily in tier-2 and tier-3 cities, the brand has built a loyal customer base through its promise of “freshly cooked, delicious, and affordable” meals. With delivery platforms like Meituan and Ele.me driving over 50% of revenue, QiXian Kitchen needed thermal packaging that would preserve food quality during the 20-30 minute last-mile window while reinforcing brand trust at the customer’s door.

Resco is a leading US food-service wholesale distributor supplying restaurants, cafeterias, and institutional kitchens across the Midwest and Southeast. Unlike consumer-facing grocery chains, Resco operates primarily in the B2B space — yet recognized that their customers’ end consumers increasingly expect sustainable, branded carry solutions. The bag project represented a strategic pivot: transforming a functional shipping container into a marketing asset that travels from commercial kitchen to dining table.

Rich Coconut is an emerging Chinese beverage brand specializing in fresh coconut water, coconut milk tea, and tropical fruit blends. Positioned as a healthier alternative to traditional milk tea, the brand has cultivated a loyal following among health-conscious Gen-Z consumers who appreciate natural ingredients and Instagram-worthy aesthetics. The brand’s visual identity centers on clean whites, tropical blues, and playful illustration — a visual language that differentiates it from the neon-saturated competition.

Sesame Leasing is a Chinese circular-economy platform that allows users to rent everything from electronics and fashion to camping equipment and home appliances. Built on the philosophy of “不拥有，更自由” (Don’t Own, Be Freer), the brand promotes access over ownership as a sustainable lifestyle choice. In a consumer culture increasingly aware of environmental impact, Sesame Leasing has positioned itself at the intersection of convenience, affordability, and ecological responsibility.